Selling a home is one of the most important real estate transactions.
Our real estate agents take the job very seriously!

Selling a home in today's competitive market requires effective marketing strategies and the resources to implement them. Our Residential Marketing Plan assures your property maximum exposure with full-color property brochures, consistent advertising and direct mailings, property tours and Open Houses, and one of the most widely-visited real estate websites in San Diego.

Step 1: Prepare Your Property For Sale. Understand your real estate goals.
Establish a competitive price for your home. Identify profitable home improvement opportunities.

Step 2: High-Impact Marketing Materials. High-quality digital photography of your home. Full-color property brochures of your home. Full-color postcards of your home. Distributed at showings, open houses, public venues, and direct mail.

Step 3: State of The Art Technology. Immediately place your home on Multiple Listing System (MLS). Immediately list on 619realestate.com and National sites like realtor.com.

Step 4: Consistent Media Advertising. Major local and community newspapers. Consumer and industry magazines and journals. Local television and radio networks.

Step 5: Showings and Open Houses. Help you prepare your home for showings. Provide high-impact marketing materials. Schedule your home for an open house.

Step 6: Follow-up Quickly and Consistently. Immediately respond to all leads. Encourage serious buyers to make serious offers. Facilitate the closing process to ensure a successful, competitively priced, stress-free sale.


We are truly committed to delivering high levels of customer service. Our real estate professionals are marketplace savvy and provide you with the information necessary to make decisions with confidence.

Through our commitment to service excellence and meticulous attention to details, Real Estate & Finance Co. has become San Diego's leading real estate company. Over the past years we've developed a process of providing maximum exposure for clients selling a home.

If you are considering selling your home and would like a no cost/no obligation evaluation of your home's present market value click here